PW 100 Jr
YEAR : 2017
TYPE : Footweat design I Product Development
ROLE : Footwear Designer
TECH : Direct injection on upper, Flex-H sole geometry, lightweight materials
OBJECTIVE : Create an accessible and durable entry-level walking shoe for kids
IMPACT : 8+ years on the market, 4/5 rating, a reliable, high-volume product
INSIGHT : Design is about balance, turning industrial constraints into creative structure
CREDITS : Newfeel Junior Footwear Team – Decathlon
The PW100 Jr is an entry-level walking shoe designed for kids discovering fitness walking, lightweight, flexible, and built for regular use in dry weather.
8 years later, it's still on the market with a solid 4/5 rating on Decathlon’s website, proof that accessibility and thoughtful design can go hand in hand.
Its construction, an injected sole directly onto the upper, came with both constraints and opportunities.
We integrated Decathlon’s exclusive Flex-H technology to enhance comfort and freedom of movement, even at a low cost.
This project taught me how to play with volume, shape, and rhythm to create a product that works and that lasts.
