Soft 140 Jr 

YEAR : 2015
TYPE : Footweat design I Product Development
ROLE : Footwear Designer
TECH : Ergonomic design, user testing, lightweight materials
OBJECTIVE : Introduce kids to fitness walking with a soft, simple, and accessible shoe
IMPACT : 9+ years on the market, 11,000+ reviews, 4.7/5 rating a trusted entry-level model
CREDITS : Newfeel Junior Footwear Team – Decathlon

The SOFT 140 was the first shoe I ever designed at Decathlon, and it’s still on the market today.
 Over 9 years of life, 11,000+ reviews and an average rating of 4.7/5 on the Decathlon site. That longevity means something.
Designed for kids discovering fitness walking, the SOFT 140 is simple, soft, and made for 30-minute sessions in dry weather.
 It was never meant to impress, to support movement, make walking feel good, and last long enough to be passed down.
I’m proud of this project because durability isn’t just about materials. It’s about creating something people actually love and choose again, year after year.